About EYL Insurance

Making insurance simple, transparent
and genuinely customer-first.

We are a technology-driven insurance marketplace that enables customers to compare, choose and purchase insurance products from leading insurers through a simple, transparent and secure digital platform.

3+Insurance categories
100%Digital & paperless
UnbiasedAdvice, always free
Our story

Born from experience, built for you

The idea behind EYL Insurance was born from years of experience shared by professionals who had spent their careers across the insurance and financial services industry. While helping thousands of customers secure their lives, health, vehicles and businesses, they witnessed the same challenges repeated over and over again.

Customers struggled to understand complex products. Comparing plans meant visiting multiple websites or speaking to several advisors. Policy documents were filled with technical jargon. The buying process was fragmented, paperwork was extensive, and post-sales support often became another source of frustration.

At the same time, financial technology was transforming industries around the world. It became clear that insurance could be made simpler, more transparent and far more customer-friendly through the thoughtful use of technology. So a group of insurance and fintech professionals came together with a single shared vision — to build a platform that puts the customer first. That vision became EYL Insurance.

As we grow, our ambition extends beyond insurance. We are building a trusted digital financial marketplace that brings together insurance, investments and other financial solutions on one platform — empowering families to make smarter financial decisions with confidence.

Our aim

Bringing insurance to the people who need it most

Out of India's 140 crore population, insurance penetration stands at only 4–5%. Our aim is to eliminate complexity and take that number from 5% towards 10% — making financial protection reach the right audience.

140 CrIndians we want to reach
~5%insured today
10%our penetration goal
What drives us

Our vision, mission & aim

Our Vision

To become India's most trusted digital insurance and financial marketplace by transforming the way people discover, purchase and manage financial protection through technology, transparency and customer-first innovation.

Our Mission

To simplify insurance and financial decision-making by creating a seamless digital ecosystem where customers can compare, understand and purchase the right solutions with complete confidence — backed by exceptional service and unbiased guidance.

Our Aim

To eliminate complexity from insurance and financial planning with a unified digital platform that empowers customers to make informed decisions quickly, confidently and conveniently.

Our objectives

What we work towards every day

Customer First

Design every interaction around customer convenience, transparency and trust.

Simplify Insurance

Remove unnecessary complexity by making products easy to understand and compare.

Technology Driven

Leverage advanced digital technologies to automate processes and reduce paperwork.

Trusted Partnerships

Collaborate with leading insurers and institutions to offer quality products.

Financial Empowerment

Help customers protect what matters while supporting their long-term goals.

Continuous Innovation

Keep improving the platform with new technology and customer feedback.

Our core values

The principles we live by

Trust

Lasting relationships are built through honesty, transparency and integrity.

Customer Commitment

Every decision begins with understanding what is best for our customers.

Innovation

We embrace technology to simplify complex financial journeys.

Excellence

We strive for the highest standards in service and customer satisfaction.

Simplicity

Insurance should be easy to understand, easy to buy and easy to manage.

Accountability

We take responsibility for every interaction and keep improving it.

Our promise

We help you make decisions, not just buy policies

At EYL Insurance, we don't simply help you buy an insurance policy — we help you make informed decisions that protect your future. By combining deep industry knowledge with intuitive technology, we deliver an experience that is transparent, efficient and genuinely customer-focused.

Whether you're protecting your family, safeguarding your health, securing your vehicle or planning for tomorrow, we're committed to making every step of the journey straightforward, dependable and rewarding.

Experience insurance the simple way

Compare plans from leading insurers or talk to an advisor — free and unbiased.